A 2015 investigation by the National Consumers League & The American Olive Oil Producers Association into olive oil mislabeling found six of eleven national brands had misrepresented quality grades to consumers. A separate, four-year audit of the category between 2015 and 2019 found half of all products available to consumers today failed to meet international quality standards. Samples of Extra Virgin Olive Oil and concluded that more than 69% of olive oil labeled “extra virgin” failed to meet international standards for extra virgin olive oil.
Our olive oil is cold pressed & estate bottled from harvest olives within hours of harvest. Olive oil must have Ultra violet absorbency measurement of >(less) than 2.40 (UV) K232 as considered a critical marker for good quality extra virgin olive oil. Our EVOO is 1.89 UV K323 exceeding international EVOO standards. Woodpecker Trail Olive Farm olive oil always is very high quality EVOO.
According to reports https://money.com/fake-olive-oil-food-fraud/ , more than 70% of the extra-virgin olive oil sold in the U.S., almost all of it imported, is mislabeled. A bottle bearing the words “extra virgin olive oil,” which means fresh olives mechanically pressed without the use of chemicals, may not be the real deal. Instead, you may purchase something squeezed from the leftovers of making extra virgin, or oil extracted from rotting olives.